At BusinessTelling, we use a unique methodology
that merges world-class experiences in:


Pitch-deck reviews, Business Planning, Scaling-up.

Global Brands
Global Brands

Brand Strategy, Marketing Activation, Communication.

Academic Research
Academic Research

Consumer Behavior, On-line Trust, Knowledge Management.

Better Stories, Better Results

Start-ups, Professionals and Organizations, we all have one thing in common: our results depends on our stories.

Let’s look at the power of Business Storytelling through the lens of global brands.
In the last 2 decades, brands like Apple, Google and Amazon overdelivered while Nokia, Ford and General Electrics underdelivered.

The difference? Effective Actionable Stories.

Top Brands

So, what do we mean by Actionable Stories?

Actionable Stories

It doesn’t matter who you are, what your idea, product or service is, what your offer looks like or who your audience is: if there is no action, there is no business.

A story becomes actionable when it effectively calls an audience to take action, the action YOU are looking for.

So, is your story an Actionable Story?

An Actionable Story is like a journey where:

  • IDEA is the start;
  • RESULTS are the final destinations;
  • AUDIENCES are the travellers;
  • CONTENT is the playground;
  • TELLERS (who create or share the story) are the guides.

At BusinessTelling, we train TELLERS to create
Actionable Stories:

Designing the right business Compass to MAXimise IDEA potential and minimize CONTENT complexity.
Applying the most effective Map to drive action among the AUDIENCE and deliver better RESULTS.

Make Your Audience T.R.A.V.E.L.

The purpose of BusinessTelling is to make your audience T.R.A.V.E.L. from passive Receiver of the story to active Player, ready to take the action YOU are looking for. In BusinessTelling, we guide tellers to use the Compass and the Map to make their audiences T.R.A.V.E.L. in the most effective way. Check out this video for an example of how tellers can make their audiences T.R.A.V.E.L.

To learn more about how to make YOUR audience T.R.A.V.E.L. effectively, visit our OFFERING.

“Words may inspire but only action creates change.”

Simon Synek

If you want to learn how to create your best business Compass, how to apply the right Map
and how to make your audience T.R.A.V.E.L. effectively, please visit our OFFERING.